Northboro Builders Unveils New Brand Identity and Website to Serve Growing Franchise Design/Build Market

Leading national design/build firm transforms brand and launches redesigned website to meet the needs of growing national restaurant and retail client base

ORLANDO, FL — May 16, 2013 — Northboro Builders, Inc., the nation’s leading design/build specialist for the restaurant franchise and retail market, today debuted a corporate rebranding initiative, including a newly designed logo/identity mark, as well as a completely redeveloped interactive website. Besides the new corporate look, the Northboro Builders website was redesigned from the ground up with enhanced functionality developed to streamline the company’s ability to communicate with its clients, prospects, contractors and partners nationwide, as well as give site visitors a thorough understanding of Northboro’s comprehensive array of construction and project management services. The site details their complete customized turnkey solutions, offering clients everything from architecture and design to permitting, construction and equipment procurement.

Northboro’s new corporate identity, which has been in development for several months, is meant to reflect the contemporary, edgy nature of the retail market that most of the firm’s clients operate in, while showcasing Northboro’s unique flare, solidity and strength.

“This evolution is long overdue for us,” stated Larry Jarnes, president and CEO for Northboro Builders. “Since we founded the firm over 12 years ago, radical shifts have occurred in the marketplace, in technology, in our processes, and in the mediums that we use to communicate with our clients and the community. Over the past decade, we have also solidly established Northboro as the nation’s leader in the franchise store design/build market, and have grown our strengths and resources exponentially. We wanted the Northboro image to reflect those qualities, and to communicate our mission to go to any length to fulfill projects at the highest standard possible.”

Northboro’s newly transformed identity, which reiterates the firm’s promise to do “Whatever it Takes” to successfully complete client projects on time and on budget, will transcend all forms of media—online, print, social, mobile. The company’s fleet of vehicles will also be adorned with fresh, new graphics that bear the new Northboro brand image. In addition, Northboro Builders has a new corporate Headquarters located on Sand Lake Road in Orlando. The sleek, industrial-style décor of the facility is a nod to the new branding, as well.

“The retail/restaurant/franchise industry is a reflection of cultural trends, so our clients tend to be hip and edgy,” continued Jarnes. “The new Northboro Builders identity was designed to illustrate our clients’ corporate culture, yet show our own individual style in a way that leaves a lasting impression.”

Building in all 50 states, Northboro Builders serves many top retail and restaurant franchise clients across the country, including recognizable names such as Edible Arrangements, Au Bon Pain, Shula Burger, Cherry Blow Dry Bar, Peterbrooke Chocolatier, Lime Fresh Mexican Grill, Salad Creations, and Pinkberry, as well as newly emerging brands like Beer & Burger Joint and Tap 42, among others. Northboro also offers design/build services for the medical facilities market, as well as high-end custom residences.

To get a first-hand look at the new Northboro Builders website and for more information on their comprehensive design/build services, please visit www.northborobuilders.com.



About Northboro Builders, Inc. | Northboro Builders is the nation’s leading design/build specialist for the franchise restaurant and retail market, offering a comprehensive array of construction and project management services and customized turnkey solutions. These include architecture and design; turnkey construction; project management and permitting; franchise brand development; millwork design and manufacturing; and restaurant equipment procurement. Northboro builds in all 50 states and maintains operations nationwide. For more information, please visit www.northborobuilders.com or call (407) 730-5555.